Unlocking Growth: The Power of Distributor Partnerships in Medical Device Manufacturing

Recently, I found myself engaged in an energetic conversation with a midsize medical device manufacturer. This determined executive was adamant about pursuing a direct distribution strategy, eschewing the idea of leveraging the value of a solid third-party distributor relationship. As a long-time executive entrenched in the manufacturing side of the industry, I couldn’t help but […]

Enterprise Selling in a Consolidating Healthcare Marketplace

As we kick off the new year, let’s dive into the intricacies of ‘enterprise selling’ in our ever-consolidating healthcare marketplace. For companies operating with multiple divisions each independently engaged with your provider clients, there’s a significant opportunity to boost historical growth while improving client satisfaction.  Adopting an enterprise approach can be a game-changer. It goes […]

Spreading Holiday Cheer: How the Medical Device Industry Brings Joy to Patients

As we dive into the holiday spirit, let’s take a moment to reflect on the joy our industry brings to patients all around. In this blog, we’re unwrapping the heartwarming connection between the medical device world and the holiday season. Spoiler alert: it’s all about spreading joy, grace, peace, gratefulness, and love.  Joyful Innovations  Imagine […]

Leadership Lessons from the Depths: Navigating Success Like Diana Nyad

Over the Thanksgiving holiday, I had the opportunity to watch ‘Nyad’; the riveting tale of Diana Nyad’s historic swim from Cuba to Florida in 2013. In this well-cast movie, I was struck by not only the triumph of human endurance but also the profound evolution of Diana Nyad’s leadership style. Nyad’s initial strong-willed, almost autocratic […]